In the rapidly shifting world of marketing, brands increasingly rely on scarcity marketing as a strategic lever to drive consumer action and foster loyalty. Scarcity marketing leverages the psychological principle that people assign greater value to products or opportunities that are perceived as limited, rare, or exclusive. (…)

The modern consumer landscape is shaped by cognitive biases that influence both purchasing behavior and brand loyalty. Among the most powerful is the IKEA Effect, the tendency to place greater value on products one has partly created or assembled. (…)